Hutch Classic Film Festival
Every year Hutch organizes a classic film festival as a part of their activation programme with a different theme each year. In 2006 the theme was 'Classic Romances'. The idea used to bring the campaign to life was simple. Bring back nostalgic memories. We therefore, sent out requests to people asking for pictures of their parents when they were dating, newly married and very much in love. These pictures created our campaign and it was priceless to see the couples then and now.