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I redesigned this site as the clients previous website was getting a lot of traffic, but very poor conversions. After a lot of research relating … Read More
I redesigned this site as the clients previous website was getting a lot of traffic, but very poor conversions. After a lot of research relating to specific, one-product websites, it was decided that a long, single page display would be beneficial for this product. Using CrazyEgg mouse and scroll mapping, we've seen how this design has lead the viewer right to the bottom of the page, in turn answering their questions about the product. This has lead to an instant boost in conversions. The website previous website's main flaw was that it didn't convey professionalism or trust, whereas this alleviates those problems by using a modern, professional design, coupled with trust-increasing elements such as testimonials from both customers and reviews. Check out the live site at www.thebabybassinet.com/ Read Less
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