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Hungry Shark logo
Published:
"HungryShark.ru  is the first website for enterprising young people containing the most interesting and most useful information." This was the company introduction made by Anton who contacted me to develop a logo.
 
Anton: "Our logo should be a contrast to a usual logo for business media. As I see it, it should be a grinning shark."
 
As usual, I do some sketches first.
 
The first logo concept portrays a shark looking for some information.
The shark jumping out of water seeks for some food using a magnifier as well as a reader finds some wanted information at Hungry Shark site.
The lettering is stylized antique printing press font.
The second logo concept is a hungry shark with a toothpick. 
The lettering is stylized graffiti. 
And finally, the last logo concept is a hungry shark holding a knife and a fork in its fin, a napkin round its neck, waiting for dinner to be served. 
The lettering is classical calligraphy. 
After all, I arrived at a youth audacious character, at the same time classical lettering should radiate competence and quality. 
Anton: "The shark turned out to be too good-natured and light-hearted. It should be more concentrated. The lettering is good."
 
I start doing more sketches. 
 
A shark with a newspaper on a plate. 
May be, this shark is so much hungry that it's biting its tail? 
A more concentrated shark with a magnifier. 
A shark is a hungry reader. 
Anton: "I like the last concept very much, you should develop this one." 
 
I drew the character and lettering on vector editor: 
Anton: "It's perfect!"
Some time later Anton asked me to draw a logo for a video section of the website.