For a proposed branding guidelines book. Photography, especially related to user testing and the like, was considered an important part of the brand. Part of the brand refresh would have been to use more photography documenting the company's processes for creating work. To that end, those of us working on branding saw it as important to get everyone at the company, not just creative-types, to take more pictures. I thought a quick, tongue-in-cheek how-to would be great at making people more comfortable with the idea of photography.