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Human Organ Trafficking awareness campaign, utilizing large posters and guerilla advertising to make an impact.
Human Organ Trafficking
A campaign which was devised to draw attention to the lack of avaliable human organs for transplant in the US. The campaign's aim was to attract attention through gurrilla advertising, large type posters were used to attract interest. Once the viewers were drawn in there were pledge forms avaliable for them to take. Each form has a tearable part which states that you are a organ donor.
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