Huddinge Centrum is a 25.000 m2 outdoor town center in the Stockholm southern suburb Huddinge, containing around 80 shops, banks, gym and restaurants as well as apartments.
Neobrand was commissioned to develop a new brand identity design for the town center. The design was made in close collaboration with Brand Conversation, responsible for Huddinge Centrum’s brand development. Photos in advertising and other brand units by Gustav Kaiser (not photos documenting the project).
The logotype is a further development of the former one, adjusted to better fit the town center's vision and values. Colours are chosen to work as a flexible palette for advertising during the changing seasons. Inspiration for the graphic element, the clover/leaf/flower/heart pattern is a mix of the heart shape from the logotype, combined with an aim to reflect the municipality's vast areas of nature and nature reserves.