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This is my Independent Study done in one semester. As a creative individual, I rely on the effectiveness of technology, the ability to see with m… Read More
This is my Independent Study done in one semester. As a creative individual, I rely on the effectiveness of technology, the ability to see with my mind and convert ideas to physical application. In most situations I have worked on briefs that demand conceptual ideas in order to promote a product, having 2D prints as a result. The human eye has become used with seeing this type of print advert, which is the reason why they are competing for our attention by using eye catching colors, typography and images. This project seeks to explore the effectiveness of 3D, the media used to visualise 3D and how the audience responds to this method of visual communication. Read Less
Published:
Independent Study 
How appropiate would 3D media be in terms of selling a product and communicate a message
effectively?
                   The basis of my study looks at the ways in which 3D can be used in the promotion of a product and it’s resultant effectiveness for the audience. The concept proposed is a lenticular print that will be used outdoors and indoors, in order to globally promote a limited edition sculpture, made by a famous artist from the United States, Tara Mcpherson.  
                   Whilst understanding the fundamental idea of this concept, I proposed to create a
promotional campaign, in order to show the functionality of the media chosen and also for the purpose of the initial question. It is also be supported by a static website, that goes in more depth about the product and other elements related to it. The character was recreated by using Autodesk Maya. The lighting, the posing and the renders were done in the same program. Small touches were added using Adobe Photoshop. 
                   The process of undertaking this study required a wide range of theory based on research that looked at different 3D, and media / marketing and advertising principles when it comes to selling a
product. By synthesising my findings and applying these to my own working practice I 
developed a concept that enables me to establish a satisfactory visual conclusion to the question.
                                             Lilitu by Tara McPherson - limited edition vinyl made by Kidrobot