Client: Suncoast Communities Blood Bank
Need: A campaign that would encourage teenagers to begin donating blood at an early age.
Making donors for life.
Slogan/Logo: How Far Would You Go?
Created: 12 posters with real teenage hero stories and our photos. 1 call-to-action poster.
1 motion piece with students talking to students.
T-Shirts with slogan/logo on front and blood bank info on back .
Applied: Posters in sets of 4 (3 story posters, 1 call to action poster).
Video in Classrooms, TV, Movie Theater, Web.
T-Shirts received for free upon donation.