Hovado Clothing - brand identity
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brand identity for clothing
Published:
hõvädő clothing

brand identity for hõvädő clothing.
The project was created as the reaction on the theme of recycling during the course of textile design at The Academy of Fine Arts and Design in Bratislava.  The philosophy of this brand is to use again old overworn clothes from second-hands. The designers are choosing carefully specific clothes pieces, which are than combined and original designs in low costs are produced. The main idea of the brand is to give the second chance to these clothes pieces and elevate them on the level of luxury. The creation of the logo and the brand name went through the number of editing.  In the logo I want to imply that the brand is working with used textile sentenced to be destroyed and transformed and is giving it the new meaning and it is returning it back to the circulation. In the logo is vivid the stylization of the work with various layers of textile. On the corporate identity which I have produced I have also created stamp with logo and I simply applied the logo by imprinting it on brand materials, covering designs, call cards, bags etc. The whole identity is made with the focus on low budget realization.
 

Pracoval som na vytvorení novej módnej značky, celej filozofie firmy, fungovania a vizuálnej identite. Firma sa zaoberá vytváraním originálnych kusov oblečenia na špeciálne príležitosti. Oblečenie má výstredný až pankový charakter. Vzniká transformáciou viacerých rozdielnych modelov a ich premysleným zošitím čím vzniká jediný originálny kus oblečenia. 
Tvorba loga a názvu značky prešla dlhou úpravou. V logu evokujem fakt že značka využíva použitý textil určený na vyradenie a transformáciou mu vdychuje nový zmysel a vracia ho naspäť do obehu. V logu je viditeľná štylizácia práce s viacerými vrstvami textílie.