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About

About

We took advantage from a car bridge in order to reproduce a real scale toy track, designing a special structure to be placed on the bridge to mod… Read More
We took advantage from a car bridge in order to reproduce a real scale toy track, designing a special structure to be placed on the bridge to modify its shape, giving to drivers the felling to be driving in a giant Hot Wheels track. Read Less
Published:
Outdoor / Ambient
To communicate the Hot Wheels experience, we designed a special structure and we placed it on a very important highway in Bogotá, so people could imagine how the world would be the Hot Wheels way. 

With a investment under US $20.000 we made possible for an ordinary surpass bridge to take hundreds of parents in a journey back to their childhood, to take hundreds of children in a journey to imagination and took the brand, on a trip around the world; featuring "Hot Wheels Loop" in hundreds of web sites and blogs.
 
 

Recognitions
•    One Show 2012 / Silver in Out of Home-Billboards (First award For Colombia)
•    Clio Awards 2011 / Silver in Design Environmental
•    Clio Awards 2011 / Bronze in Out of Home Ambient  
•    London International Awards 2011 / Bronze Award in Non-Traditional Recreational
•    D&Ad Awards 2012 / In the Book for Graphic Design / Wayfinding & Environmental
•    Cannes Lions 2011 / Shortlist in Outdoor
•    One Show 2012 / Merit in Out of Home-Transit & Outdoor Installations
•    One Show 2012 / Merit in Spatial Design-Outdoor Spaces
•    One Show 2012 / Merit in Outdoor Design-Transit
•    Communication Arts Selection 2011
•    Selection Best of Ogilvy World Wide Network 2012
•    Ojo de Iberoamérica 2011 / Silver in Media Innovation 
•    El Dorado Awards Colombia 2012 / Gold in Outdoor
•    Antigua Festival 2011 / Silver Award in Outdoor
•    Antigua Festival 2011 / Silver Award in Media 
•    Antigua Festival 2011 / Bronze Award in Design
 
 

Credits
Agency: Ogilvy & Mather Colombia
Client: Mattel 
Product: Hotwheels 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero / Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López / Daniel Mora / Camilo Ruano
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga