Add to Collection
Tools Used
About

About

How do you design an identity for a luxury hotel that is both classic and contemporary? Simple, you create a design that marries the two styles t… Read More
How do you design an identity for a luxury hotel that is both classic and contemporary? Simple, you create a design that marries the two styles together. The big idea behind the redesign for the Hotel Valencia Riverwalk identity was “A Luxury Hotel where Classic meets Hip.” For a luxury hotel, The Hotel Valencia is much more vibrant and energetic than its traditional “prim and proper” competitors. Thus, the identity redesign is based on the hotel’s character: a unique blend of old-world sophistication and modern comfort. The design style, warm color palette, and typeface choices are inspired by the hotel’s architecture, which merges a Spanish influence with contemporary design. Read Less
Published:
View visual standards guide