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The oh-so-chic Pullman Montparnasse hotel, in Paris, gave a tough brief : Promote its Sunday-morning « Baby Brunch » to both foodies hipster pare… Read More
The oh-so-chic Pullman Montparnasse hotel, in Paris, gave a tough brief : Promote its Sunday-morning « Baby Brunch » to both foodies hipster parents and their hyperenergetic, howling, finger-painting children – plus mention Pullman’s program to reintroduce bees in cities ! The solution : « Mireille l’Abeille » (Mireille the bee) – a bee who turns the brunch into a brand. Mireille was designed to be just hip enough for the parents, yet cute enough for the kids. Mireille branded all communication material, including bibs and bee stencils which let every child be an artist. The result : A buzz of friendliness, which did not take away from the restaurant’s Parisian elegance. Read Less
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Baby Brunch, a brand inside motherbrand of Pullman hotels & resorts in Paris is a renovation of exiting brand.