Inspiration for city development program
To redecorate the factories and by using Philips products form now and then together with historic promotional materials like the famous posters of Kalff, a unique hotel concept is created. Comparable to Hotel New York in Rotterdam which transformed from a shipping building into a hotel. Turning the area into a hotspot for leasure and culture. The Hotel Philips concept got rave reviews, but sadly it's still a dream.
The video of the original presentation can be found here:
Between 1:46 and 1:55.