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About

An ambient advertising idea for the HotDocs festival to promote the BANANAS!* documentary film.
Published:
The BANANAS!* documentary film is about the back-story of the corrupted production of Dole bananas. I thought it would have been a fun way to promote the film at Toronto's HotDocs festival by drawing messages on bananas at a grocery store near the venue!

(Examples of banana tattoos: http://www.designboom.com/art/tattooed-bananas)

QR codes can be etched onto the skin of the banana peel, allowing consumers to use their smart phones to lead them to the film's website to watch the trailer: www.bananasthemovie.com
P.S Because I now boycott Dole, I bought some PC organic bananas and then used those and put them in the Dole bunch. I also left some after I took photos so maybe people will see 'em ;-)