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In order to celebrate its upcoming Nightmare season, Horror Channel, the UK’s number 1 source for horror movies and supernatural series, expand t… Read More
In order to celebrate its upcoming Nightmare season, Horror Channel, the UK’s number 1 source for horror movies and supernatural series, expand their TV and online offerings with a new kind of entertainment: The Night Terror App. Research has shown the things we hear during the R.E.M phase affects our dreams. Using these principles Horror Channel has developed an App to transform dreams into terrifying nightmares. All the User needs to do is download the free Night Terror App, choose a story, place the phone next to his pillow and listen to the story as he fall asleep. When the phone detects the REM dream phase, subtle story-related sound effects play to the subconscious. Then the Night Terror begins. When the user wakes up, he can review the statistic of his sleeping behavior, write a comment about the experience and share it across social media. The app contains exclusive stories plus some based on the Channels’ upcoming movies, so user will get a preview of what Horror Channel has in store for them. Read Less
Published:
In order to celebrate its upcoming Nightmare season, Horror Channel UK expand their TV and online offerings with a new kind of entertainment: the Night Terror App.
Research has shown the things we hear during the R.E.M phase affects our dreams. Using these principles Horror Channel has developed an App to transform dreams into terrifying nightmares.
 
Download the free Night Terror App, choose a story, place the phone next to your pillow and listen to the story as you fall asleep. When the phone detects the REM dream phase, subtle story-related sound effects play to the subconscious. Then the Night Terror begins. When you wake up, you can review the statistic of your sleeping behavior. Write a comment about the experience and share it across social media. Do you dare to try it?
 
Do you dare to try it? Download the App here:
http://bit.ly/1ndcVKG
Client: Horror Channel UK
Agency: Interone GmbH
Chief Creative Officer: Michael Ohanian
Creative Managing Director: Matthias Schäfer
Executive Creative Directors: Roy Cohen, Jacques Pense
Creative Director: Gregor Myszor
Art Directors: Gregor Myszor, Alex Brieschenk, Marian Cizmarik, Pedro Americo
Copywriters: Elvira Sipos, Christoph Pfeffer, Lillian Prigge, Adzoa Tsekpo, K. R. Griffiths
Concepters: Jörg Radehaus, Gregor Myszor
Account Manager: Theresa Roth, Simon Heydecker
Programmers: Thomas Fink, David Moldenhauer
Information Architecture:
Production company: NHB, Hamburg
Producer: Andrew Viall
Sound Design: Michael Pacheco, Mark Duckett
Published: 2014
Awards
Red Dot Award: Winner
Annual Multimedia Award: Silver
London International Award: Bronze
Eurobest: Finalist