"The project brief was to design the packaging for a premium Belgian beer that can be differentiated from other competitor’s products on the market such as Duval, Leffe and Hoegaarden. The packaging design is inspired by the historic monastery and beer culture in Belgium.
The Hopper bottle is an immediate reminder of this distinctive history. Pointy neck label created the negative space of the church window with the golden light coming through, that relates to the beer brewed in the monastery."
Completion of year: 2012