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We were asked to look at revitalising the instore wall menus for hooked’s brunswick st & chapel st stores. After some initial layouts to show ho… Read More
We were asked to look at revitalising the instore wall menus for hooked’s brunswick st & chapel st stores. After some initial layouts to show how a cleaner more simple layout will create less customer confusion, we then asked annika fleur to bring the unique hooked personality to the menu. With a rough idea about how things should look, we launched ourselves in early before the stores opened. There is nothing like just diving in and getting your hands dirty. Read Less
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Hooked - chalkboard


We were asked to look at revitalising the instore wall menus for hooked’s brunswick st & chapel st stores.
After some initial layouts to show how a cleaner more simple layout will create less customer confusion, we then asked annika fleur to bring the unique hooked personality to the menu.

With a rough idea about how things should look, we launched ourselves in early before the stores opened.
There is nothing like just diving in and getting your hands dirty.


Illustration  annikafleur.com