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Four years ago two Honest Tea employees conducted a social experiment where they left a cooler of Honest Tea in a park with a sign that asked peo… Read More
Four years ago two Honest Tea employees conducted a social experiment where they left a cooler of Honest Tea in a park with a sign that asked people to pay $1 for it. Four years later that social experiment has evolved into the National Honesty Index. The National Honesty Index 35 cities. Thousands of people. One question: Who’s more Honest? Read Less
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Honest Tea - National Honesty Index
 
Four years ago two Honest Tea employees conducted a social experiment where they left a cooler of Honest Tea in a park with a sign that asked people to pay $1 for it. Four years later that social experiment has evolved into the National Honesty Index.

The National Honesty Index
35 cities. Thousands of people. One question: Who’s more Honest?
Website Screenshots
Intro Video
Full Length Website Design
Custom Icon Set for Honesty Matchups
Custom Honesty Ranking Infographics