Home Plus identity

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  • Home+

    Home plus is a bundling pack that joins in one product subscription TV,mobile telephony and internet access. Being the first product of itskind in the region, it was necessary to set the bar high to keep aheadof the competition to come.
    This was achieved by creating the concept of plus, added to the stronglocal concept of family. In this identity, the plus sign is alwaysbleeding out of the space, indicating that Home+ delivers more thanexpected.