Working with home decor products, especially with flooring such as hardwood, laminate and tile, clients constantly require beauty shots with the various floor finishes. These are used in private brand packaging, print ads, trade show graphics, brochures etc. The only cost effective way to offer these images with so many different flooring products, is to Photoshop them in.
When good product photography is not available, the individual boards or tiles, are scanned, colour corrected and assembled into a full floor layout. Bevelling is added if the product requires it, and the overall colours are adjusted. Then an appropriate high resolution photo is located and purchased from various photo banks on-line. The image then has a clipping path created around all the various elements that are in the room shot.
Once that is done, the new floor file is layered in and the perspective is adjusted and scaled accordingly based on the size of the actual product. This is essential for it to be accurate with the other elements in the room.
Shadows are added, reflections based on how reflective the product surface is, as well as light casting from any windows or incandescent lighting in the room shot. Once these are added, the various flooring products can be swapped out wherever needed.
Below shows the original cropped image. The following two images show different engineered laminate products. The same goes for the fourth image, the original, and the hardwood floor added in image five.