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Brief: A fruit product extension for Starbucks to reconnect to it’s audience; after closing many stores across Australia. Process: Holy Orb, a p… Read More
Brief: A fruit product extension for Starbucks to reconnect to it’s audience; after closing many stores across Australia. Process: Holy Orb, a pomegranate fruit snack, was created to be a convenient choice that the consumer will want to make. It also connects Starbucks’ two market sectors of professionals and creatives through publishing user-generated stories. Language and personality are its key drivers in communicating this to inspire the attention of both sides of the audience. “The best kind of self righteousness is at the core of the orb.” Speaking with a fun and up front voice aims to wake up the market to a new way of eating—healthily. It adopts Starbucks qualities in the design but turns them around to be a picture of fresh, modern and fun. Read Less
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