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The Single Minded Proposition for the company is, Forming Identities. It is to reflect (Hijjas Kasturi Associaion)HKA’s constant strive to reflec… Read More
The Single Minded Proposition for the company is, Forming Identities. It is to reflect (Hijjas Kasturi Associaion)HKA’s constant strive to reflect the local identity and culture on every building they introduce to any city’s skyline. I’ve used the content structure to reflect the SMP. The chapters are divided according to the idea of forming, as in “Form, Forming, Identify the Identities” To show the steps of forming an identity. The typeface used reflects the nature of the firm, which is architectural, with it’s line based design and angular shapes. Readers will discover in detail of how exactly HKA forms an identity with their buildings, and the importance of identities. Read Less
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Based on the single minded proposition, of “Forming Identities”, I’ve created a corporate brochure, complete with a packaging for Hijjas Kasturi Associates.
 
To reflect the single minded proposition on the book, I’ve used the content structure to reflect it.
 
The chapters are divided according to the idea of forming, as in “Form, Forming, Identify the Identities” To show the steps of forming an identity.
 
The typeface used reflects the nature of the firm, which is architectural, with it’s line based design and angular shapes.
 
The book is done in black and white, including photography to reflect sophistication. The black cover, with the title and informations printed on, is to reflect Hijjas Kasturi’s sense of subtlety in terms of designs.
 
The book is done in a rather big size is because to reflect the firms status as an renowned international company,
The folding timeline pages in the book is to reflect the company’s evolvement. From one of their very first prominent achievement of the Menara Maybank, to other more different and memorable skyscrapers in the future.
 
Images are taken from the internet. Book and Packaging, designed by Yew Wah, Ng