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A branding practicum combining marketing, graphic design, and other majors within a competitive team environment to create a cohesive and compreh… Read More
A branding practicum combining marketing, graphic design, and other majors within a competitive team environment to create a cohesive and comprehensive branding campaign for the Pet Department at Kroger. Read Less
Published:
Client: 
This was a joint venture between Dunnhumby and Nestlé Purina
 
Back Story:
Highwire Brand Studio is a branding practicum combining marketing, graphic design, and other majors within a competitive team environment to create a cohesive and comprehensive branding campaign for the Pet Department at Kroger. 
 
Additional Information:
Confidentiality agreements disallow further project information from being disclosed publicly. If you wish to know more, feel free to contact me with your questions. I'm happy to answer them! 
full view of a redesigned pet aisle. Wayfinding has been added for easier navigation. The structural renderings for this pet aisle were done by John M. Tatone.
This is a detail of the acrylic overhang that displays winning pet videos from the website (see below for website) 
Detail of the new treat bar with interactive screen as well as the refrigerated pet food section. 
Detail of the new wayfinding: floor decals, overhead signage, color coded shelving based on type of pet (dog, cat, and small pet)
Example of a possible charity, Halo Animal Rescue, pamphlet that customers could learn about in the pet food aisle and help support
iPhone app
Web design