This was a joint venture between Dunnhumby and Nestlé Purina
Highwire Brand Studio is a branding practicum combining marketing, graphic design, and other majors within a competitive team environment to create a cohesive and comprehensive branding campaign for the Pet Department at Kroger.
Confidentiality agreements disallow further project information from being disclosed publicly. If you wish to know more, feel free to contact me with your questions. I'm happy to answer them!