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A rebrand of the Highland Bakery, located in Atlanta, GA.
Highland Bakery Restaurant Branding
Known for their wide array of baked goods served alongside creative comfort food, Highland Bakery finds a middle ground between eclectic neighborhood joint and Sunday bruch treat. Located in Atlanta’s historic Old Fourth Ward, Highland Bakery is at home amongst the small shops, creative residents, and unique atmosphere that make up this historic district. The new identity aims to embrace the eclectic and welcoming feel of the restaurant while being neither disparate nor cutesy. Fabric, chipboard, and masonite textures provide a subtle tactility, and mismatched items are tied together through common brand elements. With the recent opening of two new locations across town, the system allows for customization while still maintaining the integrity of the brand.