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About

About

Brand development for the jewelry line, Hidden Vices, by Myan Duong.
Published:
Hidden Vices JewelryBranding, Art Direction, and Graphic Design
 
Hidden Vices is a handmade accessory line deep in the heart of Texas born out of a love for designing simple but beautiful things. Made to adorn the dreamers, the explorers, the innovators, the design evangelists, the shamelessly strange, the collectors, the future icons. 
  Minimalist and straight forward, the typeface and logo marriage reinforce the line's affinity for the beautifully simple. The triangle logo, derived from the alchemic earth sign and meaningful to the client, became integral to building an identifiable shape for the brand.