Hi My Name Is Mark
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About

About

What's in a name? Sometimes you hear a name and an instantaneous list of adjectives come with it. More so when you hear one that has personified … Read More
What's in a name? Sometimes you hear a name and an instantaneous list of adjectives come with it. More so when you hear one that has personified an iconic musician for the last 20 years. Presenting an even bigger question. How do you erase those word associations with said icon? Read Less
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HI MY NAME IS MARK
Branding & Identity
Mark Hoppus and his ever so savvy wife, Skye, approached us to help build the vision for his new clothing line, Hi My Name is Mark. Starting with the identity and brand we would be exploring the initial foundation along with exploring different print material types such as hang tags, sewn tags, bags, hats, tees, custom types and displays for each.
 
Beginning with a very specific iconic vision he wanted to use the octopus as the main symbology for the brand. Exploring many different variants and types of octopi we swam the depths of possibilities until we landed on just the right one for the brand.
 
Product Images Provided by Hi My Name Is Mark