HI MY NAME IS MARK
Branding & Identity
Mark Hoppus and his ever so savvy wife, Skye, approached us to help build the vision for his new clothing line, Hi My Name is Mark. Starting with the identity and brand we would be exploring the initial foundation along with exploring different print material types such as hang tags, sewn tags, bags, hats, tees, custom types and displays for each.
Beginning with a very specific iconic vision he wanted to use the octopus as the main symbology for the brand. Exploring many different variants and types of octopi we swam the depths of possibilities until we landed on just the right one for the brand.
Product Images Provided by Hi My Name Is Mark