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My take on a rebrand for The Hexagon in Reading, Berkshire where I have lived all my life. For a small city with a vibrant arts, entertainment & … Read More
My take on a rebrand for The Hexagon in Reading, Berkshire where I have lived all my life. For a small city with a vibrant arts, entertainment & theatre scene, it's a real shame that the current look & feel of both the branding and website falls short. I decided to base the concept on the 7 main strands of genre/production put on at the Hexagon, which form the basis for the sub-brands. This means that each event could be publicised on its own merits, whilst maintaining a clear link back to the overall identity. To clarify this project hasn't been commissioned by Reading Arts. Read Less
Published:
MAIN BRAND
SUB BRANDS (covering each genre)
WEB
POSTERS