Rebranding of Hertz Apotheke pharmacy, identity & communication materials
The key purpose of rebranding is to create a more european and modern brand style. We analyzed the problems of the old Hertz Apotheke and improved the typeface to better suit the character of the business. Along with the new Hertz Apotheke, graphic element and color system were also developed for a more comprehensive visual identity system.
Hertz Apotheke brand should be close and friendly in the minds of customers, without nagative emotions. Anyone should be able come in and ask a glass of water or just a good advice. Staff should demonstrate respectful and caring attitude. In this pharmacy customer can find healhcare products, cosmetics and vitamins.
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