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Digital advent calendar for men's online fashion store Herrenschmiede. Art Direction, Concept, Illustration & Design, 2011.
Herrenschmiede advent calendar
Art Direction, Concepct, Illustration & Design 2011
Digital advent calendar 2011 for the men's fashion online shop Herrenschmiede (
Every day users could discover and win great handcrafted products, as well as special discounts.

The calendar gained a lot of awareness for the brand through the integrated communication via facebook and twitter and it raised the publicity of Herrenschmiede significantly.
calendar fully opened at the 24th
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