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Hermann is a modular lettering project inspired by the black forest. The form moves through multiple weights by simply adding or subtracting the … Read More
Hermann is a modular lettering project inspired by the black forest. The form moves through multiple weights by simply adding or subtracting the leaf elements. Eight different weights are possible touring a 'regular', multiple levels of condensed, extended and bold. Functionally it operates through a dual horizontal and dual vertical tracking systems that accommodate varying combinations of leaves (much like a dinning room table). It's physical form is inspired by owls, cuckoo clocks and my grandfather Hermann, a man of great strength and vast ability. CLIENT: You Are Beautiful | STUDIO: Camp Firebelly | MATERIALS PARTNER: Rebuilding Exchange Read Less
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 Hermann shown in it's regular weight.
 By adding two horizontal leaves Hermann is set in a condensed form.
When vertical leaves are snapped into place Hermann sets to the extended version.
When set in the regular weight the "O" is 40" tall by 30" wide. Leaves are added by sliding out the exterior pieces and snapping leaves into place.
 Set with both horizontal and vertical leaves Hermann demonstrates it's bold weight.
All of the materials used in creating Herman were from the Rebuilding Exchange, Chicago's premier retail market place for reclaimed building materials.
Hand lettering taking a new shape.
This project took place during Firebelly Design's Camp Firebelly. We teamed with the Rebuilding Exchange to build a the next iteration of the 15 person installation for You Are Beautiful's 10th anniversary exhibit. You can veiw the complete project here on Will Miller's Behance.