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About

Event Design for the Herman Miller Grand Cycling Classic. Creative Director: Sofia Svensson-Huang Co-designer: Calvin Carter
Published:
For the past two years Herman Miller has been the primary sponsor of the Grand Cycling Classic, a multiple-race event that takes place in downtown Grand Rapids, MI.

Herman Miller employees participate in the event by riding, watching, and volunteering. Internal employee marketing uses a customized 'love' logo based on Alexander Girard's design, co-branded with the Grand Cycling Classic.