Hercules Ice-Cream. Identity Redesign

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  • Background
    «Hercules» is one of the largest ice-cream brands in Ukraine with more than 40 different products.
     
    The brief
    To develop new integrated brand identity for «Hercules» products from scratch to make them widely recognized and identified with the corresponding brand by consumers.

    Solution
    We created playful characters with funny names for every product, visualising «Hercules» as a light-hearted, colourful, non-boring brand with ‘easy going’ attitude towards life.
     
    Creative team:
    Olga Samsonenko - Art Director, Nadia Diachenko - Designer, Natalia Khranovskaya - Illustrator.
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    Old Logo >>> New Logo
  • Firm Hero
    Sketсhes
  • Approved Firm Hero
  • Firm Texture
  • Old Packaging
  • New Packaging