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We created playful characters with funny names for every product, visualising «Hercules» as a light-hearted, colourful, non-boring brand with ‘ea… Read More
We created playful characters with funny names for every product, visualising «Hercules» as a light-hearted, colourful, non-boring brand with ‘easy going’ attitude towards life. Read Less
Published:
Background
«Hercules» is one of the largest ice-cream brands in Ukraine with more than 40 different products.
 
The brief
To develop new integrated brand identity for «Hercules» products from scratch to make them widely recognized and identified with the corresponding brand by consumers.

Solution
We created playful characters with funny names for every product, visualising «Hercules» as a light-hearted, colourful, non-boring brand with ‘easy going’ attitude towards life.
 
Creative team:
Olga Samsonenko - Art Director, Nadia Diachenko - Designer, Natalia Khranovskaya - Illustrator.
 
 
 
Old Logo >>> New Logo
Firm Hero
Sketсhes
Approved Firm Hero
Firm Texture
Old Packaging
New Packaging