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CANNES 2013 1 Shortlist - Best use of digital media ADCI 2013 1 Silver - Advertising - Integrated 1 Bronze - Digital- Branded Digital Content 2… Read More
CANNES 2013 1 Shortlist - Best use of digital media ADCI 2013 1 Silver - Advertising - Integrated 1 Bronze - Digital- Branded Digital Content 2013 - Best practice on Youtube 2013 - NC Digital AWARDS: -1st Prize in BEST DIGITAL INTEGRATED CAMPAIGN -1st Prize in BEST EXECUTION -1st Prize in BEST CONSUMER ENGAGEMENT -1st Prize in BEST MEDIA STRATEGY -2nd Prize in BEST INSIGHT Enjoy the online experience on http://www.youtube.com/user/brefballsband To promote a new toilet cleaner we launched a 90s boyband and its first interactive videoclip on a YouTube Channel. Enjoy the Balls Dream Band! CREDITS Agency: TBWA/Milan Executive Creative Director: Nicola Lampugnani, Francesco Guerrera Creative Directors: Gina Ridenti, Hugo Gallardo, Michele La Fiandra Art Director: Francesco Pedrazzini Copywriter: Mara Rizzetto Account: Cabiria Granchelli Read Less
Published:
BALLS DREAM BAND
 
 
 
 
CASE FILM
 
BOARD
CHALLENGE: To launch the toilet cleaner Bref Power Activ 4 in 1.
TARGET: Women 30-40, internet users.
IDEA: To launch a 90s boyband on a YouTube Brand Channel: The Balls Dream Band and to upload their first interactive video: “Please, baby, flush it”. Through a love song, the band invites users to FLUSH the toilet to make them more and more naked. At the end of the experience users can buy the product on line, share the video or dedicate the song to a friend and send her the video in which the Balls Dream Band sing her name.