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Specially designed postcards with holes demonstrate how rude words offurious neighbour literally break through the wall and forced themselves int… Read More
Specially designed postcards with holes demonstrate how rude words offurious neighbour literally break through the wall and forced themselves into the rehearsed song distorting its lyrics Read Less
Published:
Hendrix
Don't let your neighbours ruin the song
Objective:
to encourage audience to rehearse and record songs in Hendrix Studio rather than at home.

Insight:
the noise during rehearsals at home annoys neighbours who often start to express their disapproval. As a result creative music may end in a scandal.

Solution:

specially designed postcards with holes demonstrate how rude words offurious neighbour literally break through the wall and forced themselves into the rehearsed song distorting its lyrics.

Performance criteria:

eye-catching execution of familiar to youngsters situation should trigger call for Hendrix studio.
Credits:
creative director: Michael Elagin
strategic consultant: Alexander Mozhaev
author: Dmitry Chigirin
copywriter: Dmitry Chigirin
art director: Tasha Belyaeva
agency: Twiga Touch