A Taste Of History In Your Cup
When Ajua told me what she expected from the branding strategy she made sure she mentioned key-words that would help me out in this process: elegant, peaceful, exciting, café, bookstore, poetry, open mic, afro-american, brooklyn, gem, friendly.
She described to me that she is looking into putting stencils of big leaders such as Gandhi, Luther King, Mother Theresa etc on her walls to inspire those around.
She also mentioned she liked earth-tones, but really loved purple and a combination of vibrant colors; for typeface, she loves script and delicate designs that can speak to everyone.
Since Ajuda has great leaders in her cafe to inspire her customers, I brought that same philosophy to the packaging design.
Each country's blend refers to an iconic figure and is color coordinated according to its flags.