Heineken | James Bond | Skyfall 007
3164
238
30
Add to Collection
About

About

SKYFALL 007 + Heineken The film sets up the legendary encounter that sees Heineken come face to face with James Bond in their most Legendary co… Read More
SKYFALL 007 + Heineken The film sets up the legendary encounter that sees Heineken come face to face with James Bond in their most Legendary collaboration yet. Read Less
Published:
A SEAMLESS MULTI CHANNEL EXPERIENCE WITH ONE CLEAR PREMISE.  
 
COULD AN EVERY DAY GUY FILL THE SHOES OF JAMES BOND?
 
 
 
Role:  Concept & lead art director on all media.  Tv, digital, activation, print, viral, packaging.
VILLAINS PULLED ALL YOUR INFORMATION FROM YOUR SOCIAL CHANNELS TO FIND OUT WHO YOU WHERE.   AFTER HELPING THE GAME YOU GOT DIRECTED TO ONE OF THE LOCAL ACTIVATIONS. 
 17 INSTALLATIONS ARROUND THE WORLD TESTED YOUR BOND WORTHINESS.
MAKING SURE ONLY THE BEST COULD MEET THE BOND GIRL FOR REAL. 
 
 
 
SEE HOW IT WORKED IN THE CASE STUDY BELOW
Where the TV stopped the digital experience continued seamlessly into a game and global activations
 
 
 • • •
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Screengrabs. 
SCREENGRABS OF THE ONLINE EXPERIENCE 
SCREENGRABS OF THE EXPERIENCES ARROUND THE WORLD 
Digital production: Media Monks / The mill
Digital Director : Jonny Grant

Check my Pro-site of Behance at www.thijsbiersteker.com