Client: Irish Flapjacks
Agency: The Brand Union
Art Director: Richard Hynes
Creative Director: Oisin Hurst
A series of illustrations commissioned for Irish Flapjacks & Co. - a health food brand.
The creative team requested a style with rich line work and limited colour which would include photographic elements relating to the different ingredients in each bar. We agreed on a loose line approach, using rhythm and weight in the drawings with a strong 1950's aesthetic.