Health bar branding.
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A series of illustrations I created for a health bar product. The agency requested a style with rich line work and limited colour which would inc… Read More
A series of illustrations I created for a health bar product. The agency requested a style with rich line work and limited colour which would include photographic elements relating to the different ingredients in each bar. I chose a loose line approach using rhythm and weight in the drawings with a strong 1950's aesthetic. These were the final designs approved by the client. Read Less
Published:
Client: Irish Flapjacks
Agency: The Brand Union
Art Director: Richard Hynes
Creative Director: Oisin Hurst
 
 
A series of illustrations commissioned for Irish Flapjacks & Co. - a health food brand. 
The creative team requested a style with rich line work and limited colour which would include photographic elements relating to the different ingredients in each bar. We agreed on a loose line approach, using rhythm and weight in the drawings with a strong 1950's aesthetic.