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Client wanted a hand drawn aesthetic to describe their bitters product. The look and feel was intended to reference old nautical maps and charts.
Hawaii Bitters Company
Branding, Label and Logo Design
Hawaii Bitters Company approached me with this project with the intention of creating a complete branding suite of logo, bottle labels, coasters, and business cards. Looking to reference old Hawaii maps and charts, the client wanted the branding to connote a hand drawn aesthetic.
Initial sketch created for the front label
Final front bottle label
Final back bottle label
Coaster version 2
T-Shirt Design