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To launch the new Hawaii Five-0 in the French Canadian market, we created a multi-media campaign. It could be found in print, on radio and in the… Read More
To launch the new Hawaii Five-0 in the French Canadian market, we created a multi-media campaign. It could be found in print, on radio and in the streets of Montreal. Read Less
Published:
Print ad promoting Hawaii Five-0 on SÉRIE+.
The buzz is so big on the web that it's now a trend called "texas tan line" (google it, it's funny)

Published: December, 2011
Advertising Agency: Bleublancrouge, Montreal, Canada
Agency website: http://www.bleublancrouge.ca/
Creative Director: Gaëtan Namouric
Art Director: Sébastien Lafaye
Copywriters: Maxime Paiement, Julien Duez
Photographer: Alain Desjean
Retoucher : Claude Lafrance
Producers: Ève Mathieu, Dominique Dufour, Anne Saint-Laurent
Event management: Virginie Robert de Massy
Radio :