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A college given assignment wherein a local product is targeted towards a niche market through its packaging.

Hawaban Harde is a gastric medicine. Its name is unique as it refers to it being 'the arrow that releases the gas'. Hawaban Harde is a local product. The challenge was to imagine it as a niche product and how its packing would communicate its new avatar.
My thought process was to utilize different noises that the release of the gas makes and providing a seriousness to the same in the name of 'Gastric melodies'. My explorations involved the use of basic typography and pictures to do the same.
Final Product
Using a kitschy take on the product. Using image and typography.