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About

About

In simplest terms, this project was a refresh of a (still new) social network of stylish real girls who lead their followers down the purchase fu… Read More
In simplest terms, this project was a refresh of a (still new) social network of stylish real girls who lead their followers down the purchase funnel. Read Less
Published:
HAULER DEALS
I really missed writing about style!
This project was more of a boutique assignment with an ahhhmazing art director, Nazanin Arandi. She and I are fascinated by online shopping (you can check our American Express statements!) so this project was a dream. We refreshed the site experience, she invented a new logo, we worked on branding and content development. Of course the hip and snarky tone of the copywriting was my favorite part.