Hauler Deals

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    I really missed writing about style!
  • This project was more of a boutique assignment with an ahhhmazing art director, Nazanin Arandi. She and I are fascinated by online shopping (you can check our American Express statements!) so this project was a dream. We refreshed the site experience, she invented a new logo, we worked on branding and content development. Of course the hip and snarky tone of the copywriting was my favorite part.