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Harry & David brand refresh. Packaging a gift inserts.
Harry & DavidA Fine Tradition for over 75 Years.

Harry & David is a gourmet food company with a long heritage in fruit. Since I began, we have updated the Harry & David identity and created an optional emblem that gives the logotype some historical perspective. I've been a part of moving the brand forward in a way that ties the brand to its history. A big part of that has been the Fruit of the Month Club inserts and labels, and the core inserts that come in all the gift baskets and towers. As we move forward more core products will begin to tie into this heritage style.

Art Directors: Arlene Warner, John Kendall

Designers: John Kendall, Phillip Bradfield