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This campaign concentrates on getting professionals to show their biker lifestyle and participate in the fly and ride program. The campaign conce… Read More
This campaign concentrates on getting professionals to show their biker lifestyle and participate in the fly and ride program. The campaign concentrates on the digital aspects of what would be done. Read Less
Published:
HD Bike Rental Program
E-mail blast with the introduction to the Fly and Ride program.
Interactive aspects to be able to click where the consumer would be interested in traveling to.
Web Banner
Splash page showing a professionals suitcase, packed and ready with the essentials for a trip.
Consumers will have the option to create friend lists pf people they know or meet on their trips with a passion for HD. With friends, they can see what area of the country they are riding in through the GPS on their phones and their HD Fly and Ride app activated.

When clicked on a specific friend you can see your interactions with them, like how many miles traveled together, where they're headed to, their recommendations and reviews on different areas.

Every user user builds points for each trip they make, 10 points for every mile, and 500 points for flying. Points can be used for other trips or different items for sale in the HD store.
HD has it's own set of popular rides that can be taken, the information on what states you'll travel through, and if there's any variations in ways to go (the darker the more popular and higher rated.  This screen shows if you select a certain trip, but the coloring of different roads to ride would be anywhere in the country and based by users input and HD experts.
There's also a personal section that shows what the users friends recommend in different areas.
As a promotion and guerilla type tactic, HD would put road signs up along the roads that are popular traveling areas for the HD Riders.  These would also be available to buy in the HD Store for a limited time.