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Harbour Surfboards has a 50-year history of creating handcrafted boards. Each one a unique design, a thing of beauty and in many ways, a work of … Read More
Harbour Surfboards has a 50-year history of creating handcrafted boards. Each one a unique design, a thing of beauty and in many ways, a work of art. Owning one comes with pride, appreciation and in some cases, even love. Harbour Surf Day was started as a way to celebrate that. This campaign takes a look at the affection real owners have for their board and entices others to come and fall in love for themselves. The posters were used as traditional postings as well as window display installations at the shop. In order to make an impact beyond the local surf community, the posters were released on Facebook and Instagram in the days leading up to the event. They were instantly liked, shared and discussed within Harbour’s online community and beyond. Read Less
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