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This was an exercise in rebranding with a local sushi restaurant, Happy Sumo, as my subject. The concept for the new menu is based on a "chefs ch… Read More
This was an exercise in rebranding with a local sushi restaurant, Happy Sumo, as my subject. The concept for the new menu is based on a "chefs choice" ordering system, but by letting the restaurant patrons specify just a few options it will make the sushi experience less intimidating to newcomers and more exciting for sushi veterans. The fish illustrations are wood and metal engravings taken from old dictionaries. Read Less
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