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June 2011 an article in de Volkskrant stated that today's city people are just as sensitive and irritable as a stressed out test-animal. Fortunat… Read More
June 2011 an article in de Volkskrant stated that today's city people are just as sensitive and irritable as a stressed out test-animal. Fortunately, research proved that nature and green, even a representation of it, is enough to calm down the stressed brain. Happy Faces focuses on the interaction between man and nature in the city. Each Happy Face is a unique infographic of one of the top 10 monumental trees located in Rotterdam. Bundled as a booklet, they form a city-guide to locate and visit the trees. The trees are recognizable by a sign placed in front of each tree. This sign shows the visual of the corresponding Happy Face mask. The physical masks mirror, in an interactive way, the mental state of city people and the effect nature can have on them. The purchase cost of a Happy Face would be donated to the national tree-foundation. Happy Faces - 2012 - Identity proposal Read Less
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June 2011 an article in de Volkskrant stated that today's city people are just as sensitive and irritable as a stressed out test-animal. Fortunately, research proved that nature and green, even a representation of it, is enough to calm down the stressed brain. 

Happy Faces focuses on the interaction between man and nature in the city. Each Happy Face is a unique infographic of one of the top 10 monumental trees located in Rotterdam. Bundled as a booklet, they form a city-guide to locate and visit the trees. The trees are recognizable by a sign which is placed in front of each tree. This sign shows the visual of the corresponding Happy Face mask. 

The physical masks mirror, in an interactive way, the mental state of city people and the effect nature can have on them. The purchase cost of a Happy Face would be donated to the national tree-foundation. 
Using the city-guide, the top 10 monumental trees can be located and their biological and geographical information can be read of the trees' corresponding Happy Face.
Translated into physical objects, the masks are the embodiment of the relation between man and tree and the effect they have on each other. These masks serve as interactive objects at home.
The act of visiting the trees, as well as providing the mask with a happy face, serve as a reminder that physical action is needed to connect ourselves to our environment.
All ten trees and their descriptions can be found in the booklet. However, to see and experience the trees... you will need to go outside and find them.
 
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