Happy Christmas from AKQA
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Together with Bikini Film’s talented director, Jonty Toosey, the creatives from AKQA concocted a masterplan. They needed to cast 49 microwaves, e… Read More
Together with Bikini Film’s talented director, Jonty Toosey, the creatives from AKQA concocted a masterplan. They needed to cast 49 microwaves, each tasked with playing a single note from the festive ditty. And each had to have a distinct ping or ding. Help came from a catering company in Bristol who offered a variety of industrial microwaves �" each with a distinct sound. And so with the microwaves cast, Pinewood studios booked and the camera loaded, we rolled up our sleeves and set about building the wall. Then we rehearsed, rehearsed and rehearsed some more until we were confident we had a little piece of Christmas magic in the can. Read Less
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Happy Christmas from AKQA
Togetherwith Bikini Film’s talented director, Jonty Toosey, the creatives fromAKQA concocted a masterplan. They needed to cast 49 microwaves, eachtasked with playing a single note from the festive ditty. And each hadto have a distinct ping or ding. Help came from a catering company inBristol whooffered a variety of industrial microwaves" each with adistinct sound. And so with the microwaves cast, Pinewood studiosbooked and the camera loaded, we rolled up our sleeves and set aboutbuilding the wall. Then we rehearsed, rehearsed and rehearsed some moreuntil we were confident we had a little piece of Christmas magic in thecan.