Hans Tan Studio

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  • Identity Design
  • A product designer whose investigations in the field of design employs function as a medium, making objects that often explore values, rituals and materiality. He's works are often deceivingly simple; with a minimalist approach and tinged with a subtle sense of humor. The identity designed for him seeks to embody his spirit of design. A special typeface which is an amalgamation of five different typefaces was designed for the logotype and his everyday usage. The collaterals all carry a little quirk based on the rituals of everyday use.