Hank's Ice Cream and Grill

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  • Hank's Ice Cream and Grill
    Corporate Design


    Hank's Ice Cream and Grill is a company located in downtown Rochester. What makes them unique is the combination of an ice cream shop with a grill section. As a penguin for a character logo and pink in their main logo, I redesigned their company's brand by intergrating a family friendly atmosphere with a bit of an attitutde. Making mess fun, and turning the rules around, the company's one-of-a-kind branding ties with their one-of-a-kind business.