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A radio campaign created for Hanes Beefy White T-Shirts
Hanes Beefy White T-Shirts
A radio advertising campaign
In this radio campaign I wanted to convey that Hanes was comfortable, affordable, and tough in a way that would make people laugh.  So I used ninjas, koala bears, and lasers to get people thinking about Hanes.  Memorable characters and a simple message help make these spots work.